New Media <> Integrated Marketing
Summary
Dynamic, Creative & Versatile Marketing Executive with MBA and 14 years of
experience spearheading Multichannel, Interactive and Direct Response
Campaigns for Regional, National and Global Markets.
Specialties
Interactive Marketing, Online Strategy, Direct Response Marketing, Social Media,
SEO, SEM, Web Analytics, eMail Marketing, eCRM, CMS, Web Analytics, Social
Media & web 2.0 technologies, multinational web development, scoping and
deploying solutions to business challenges, team building, Strategic Planning,
product and program launches.
Experience
Interactive,Integrated & Social Media Marketing
Eric currently works for a great organization, Operation Smile, a $50 Million Global
organization, with foundations in 27 countries and growing providing medical relief
in over 50 countries and growing. Since joining this dynamic and innovative
group, he launched the organization's first department dedicated to delivering
online services and interactive strategies. As Director of Online & Interactive,
initiatives and responsibilities included:
Eric's online team has generated new revenue channels, significant revenue and
email list growth, improved branding and increase engagement with our
supporters. The team is also proud to have contributed the online channel as
part of the integrated marketing efforts that were recognized by the Direct
Marketing Association's Non Profit of the Year Award for 2008.
In February 2009, Eric assumed the role of Director of Online Communities to
deliver the latest strategies and technologies for internal collaboration and
constituent engagement. He is currently researching the latest technologies,
developing strategies and building the business case for Social Media and
preparing to launch a new department dedicated to delivering this web 2.0
solution.
Business Development & Creative Services
While at Apollo Press, Inc, a regional commercial and wholesale printer based in
Newport News, Virginia, Eric served as both Director of Creative Services and
Director of Business Development. Working directly with innovative and creative
CEO John Taylor, he launched the company's first creative services division,
building a team and implementing technologies that would increase service levels
and become a profit center. Eric also directed an integrated marketing campaign
that built a regional wholesale market with a sales presentation package that took
1st Place in 2005 PIVA Awards, and developed the company's first website to
provide data transfer and increased customer services. On the client services
side, Eric management to national accounts that included Anhueser Busch, Dollar
Tree, and Amerigroup.
Direct Response Marketing
As Marketing Director for Progressive Printing & Publishing Group, Eric grew a
start up venture into respected competitor by generating revenue growth from $0 -
$750,000 and rolled out direct response programs that maximized ROI and
increased subscriber base to Pro Football Publication Association member
publisher by over 150%.
Education
Masters of Business Administration
The College of William & Mary: Mason School of Business
Member, Beta Gamma Sigma Honor Society
Bachelor of Arts
University of Virginia
Additional Information
Eric has served on the Board of Directors for the Hampton Roads chapter of the
American Marketing Association since 2007 and is slated to take on the President-
Elect role for the 2009-2010 term. Additionally, he served on an Email Marketing
webinar panel for Fundraising Success.
Contact Me if you would like an official resume.
Summary
Dynamic, Creative & Versatile Marketing Executive with MBA and 14 years of
experience spearheading Multichannel, Interactive and Direct Response
Campaigns for Regional, National and Global Markets.
Specialties
Interactive Marketing, Online Strategy, Direct Response Marketing, Social Media,
SEO, SEM, Web Analytics, eMail Marketing, eCRM, CMS, Web Analytics, Social
Media & web 2.0 technologies, multinational web development, scoping and
deploying solutions to business challenges, team building, Strategic Planning,
product and program launches.
Experience
Interactive,Integrated & Social Media Marketing
Eric currently works for a great organization, Operation Smile, a $50 Million Global
organization, with foundations in 27 countries and growing providing medical relief
in over 50 countries and growing. Since joining this dynamic and innovative
group, he launched the organization's first department dedicated to delivering
online services and interactive strategies. As Director of Online & Interactive,
initiatives and responsibilities included:
- expanding the interactive capabilities of our US site
- scoping, deploying and managing eCRM & CMS technologies
- launching new site designs
- Integrating email and online into other Direct Response channels
- launch and manage +15 web properties in multiple languages
- Web analytics (Omniture & Google), SEO, SEM, Social Networking, Viral
Fundraising, Video, eCommerce programs - supported international fundraising initiatives
Eric's online team has generated new revenue channels, significant revenue and
email list growth, improved branding and increase engagement with our
supporters. The team is also proud to have contributed the online channel as
part of the integrated marketing efforts that were recognized by the Direct
Marketing Association's Non Profit of the Year Award for 2008.
In February 2009, Eric assumed the role of Director of Online Communities to
deliver the latest strategies and technologies for internal collaboration and
constituent engagement. He is currently researching the latest technologies,
developing strategies and building the business case for Social Media and
preparing to launch a new department dedicated to delivering this web 2.0
solution.
Business Development & Creative Services
While at Apollo Press, Inc, a regional commercial and wholesale printer based in
Newport News, Virginia, Eric served as both Director of Creative Services and
Director of Business Development. Working directly with innovative and creative
CEO John Taylor, he launched the company's first creative services division,
building a team and implementing technologies that would increase service levels
and become a profit center. Eric also directed an integrated marketing campaign
that built a regional wholesale market with a sales presentation package that took
1st Place in 2005 PIVA Awards, and developed the company's first website to
provide data transfer and increased customer services. On the client services
side, Eric management to national accounts that included Anhueser Busch, Dollar
Tree, and Amerigroup.
Direct Response Marketing
As Marketing Director for Progressive Printing & Publishing Group, Eric grew a
start up venture into respected competitor by generating revenue growth from $0 -
$750,000 and rolled out direct response programs that maximized ROI and
increased subscriber base to Pro Football Publication Association member
publisher by over 150%.
Education
Masters of Business Administration
The College of William & Mary: Mason School of Business
Member, Beta Gamma Sigma Honor Society
Bachelor of Arts
University of Virginia
Additional Information
Eric has served on the Board of Directors for the Hampton Roads chapter of the
American Marketing Association since 2007 and is slated to take on the President-
Elect role for the 2009-2010 term. Additionally, he served on an Email Marketing
webinar panel for Fundraising Success.
Contact Me if you would like an official resume.
| C. Eric Overman, mba www.ericoverman.com eric@ericoverman.com |
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